LO4: Evidence of upgrades

we added an extra section on recent news about Kanye West, as he is a popular celebrity which our audience will likely care about. we also added the extra information on Kaidawgs new album as he now hypes up the album more which will probably excite the audience even more so they enjoy the the interview. we decided to added a sponsor for the competition, Sunnydays, which is a holiday company, this a good company as one of our prizes is a holiday so this is how we'll fit the sponsor in, this will advertise Sunnydays so they'll give us money to advertise them.

LO4 Evaluation of the script

Our script was created for our radio programme Rad Radio, the purpose of our radio show was to entertain, we have done this by basing our show around popular music aimed at our audience. we decided to aim our show at an ABC1 audience with both male and females, we have decided this as there are not many radio stations that appeal to higher class teenage audience which provided a gap in the market. Our show included the latest pop music, quiz’s, interviews, news and competitions, this content fitted with our target audience and conventions of this type of program. As this is aimed at teenagers we wanted to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes, which could have attracted more of an audience and money from phone-ins. We also included interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we wanted promote their band to the local community.

The purpose when creating our script was to plan our the radio programme to refer to in the show and while editing, we formatted this like a DJ radio script as that is what our radio programme is. This is formatted like this as it is easy to read while on air, this shows both timings and schedule of things on the show. I feel our script fits the purpose of the brief due to both content and format. We have produced as suitable pre production document for this as the script planned out conversations, news updates and music coverage which needed to be used during production and added afterwards. This helped both the presenters, guests and editors when creating the radio product. This document worked along side other preproduction documents such as assets decision list, production plan and treatment, all of these work alongside each other to create the final product and helped the creation of the final product.

A strength of working in a group is that it allowed us all to share our ideas and come up with new content which would attract an audience, this is important as there are so man radio programmes and we needed the audience to want to continually listen to ours. While recording in a group it allowed at least one of use to be a director at each part of the shows, this gave a second opinion that content or effects in the show.

A strength of this script is that it is formatted well, this is important as the presenters have to refer to this while talking on the radio so it needs to be clear to read. This is also a strength as it makes our work look more professional by having the correct pre-production documents which will make our overall show more professional. Another strength of this is that the content we have included targets the audience well, our target audience is ABC1 teenagers, this targets them as we have included top hit music, celebrity interviews and competitions which keeps thee audience engaged.

A weakness of this is that we did not include specific timings to the programme, this could help with efficiency of the programme as the presenter know when to come in and out of dialogue and when to play music etc. this would be an improvement we could make as it would allow our programme to perform more professionally. Another thing to we could do to improve this is add in more content to do with celebrity gossip, as this would attract more of our target audience as this is what they are interested in.

LO3 Production of the script

This is the script for Rad Radio will include the latest pop music, quiz’s, interviews, news and competitions, this content fits with our target audience and conventions of this type of program. As this is aimed at teenagers we want to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes. We  also included interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we can promote their band to the local community. Our target audience for this is 

will be ABC1 15-30 year-olds, we have played music such as Rhianna and Drake as it is what the target audience is interested in, we have scheduled our programme in the drive-time as we think it is when our target audience is most likely to listen to the radio.

(Matt and Abbie created the main body of the script, I created the competition element and formatted the finished script)

LO3: Explaining convention of format and layout we have used in our script

M2:
Our script sticks with the conventions of our radio programme, this is becuase of both content and format. our radio script was written to attract and ABC1 teenage audience, we have targeted this audience as we have include music,  we will play mainly pop music as it is the most popular genre and fits the conventions of our type of radio programme.

We decided to include jingles throughout our script, this is to make the show recognisable but also to fit with the conventions of a radio programme as these are used in every radio show. As our programme will be broadcasted between the hours of 3-6 we are including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. it is important to have these regularly as traffic may change which could effect the audiences journey.

Another convention of our script is the phone-ins  content have include this by hosting a competition, this give the audience a chance to interact and appear on the show inorder to gain prizes, this a popular convention for this type of radio programme due to it getting the audience more involved and it can attract more of an audience if they want to win the prizes. As our show is based around music we will have the competition centred around music by getting the audience to guess the next line of a song, this is important as it plays to the audiences interest and so they are more likely to listen and participate.

when writing the script we decided to keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using words such as 'nah' makes them more relatable to a local audience, we can see this as a convention for most shows as if the presenters are seen more like a friend (use peer to peer) language then they may be more inclined to listen or even interact with the show.

The formatt we have used while scripting sticks tot the conventions of a radio programme like ours, this is becuase we have formatted it in a table showing who is talking and what they are saying, this is useful as it is easy to read for the presenter and crew which is important as if they are working off a script.

LO2: Conventions of format and layout to be used in our script

 M1:


When formatting out script we need to ensure it fits the convention of other drive-time, gossip radio scripts. Radios like our format their script using   font and also formatting it in a table with the DJ/ presenter name on the left hand side and the text on the right, this is formatted this way to make it easy for the presenter to read throughout the show and also shows them where jingles, news updates music and adverts go in.

when writing the script we will keep the presenters accents and dialect true to their normal speech as we wanted it to relate the audience more, using slang words to make them more relatable to a local audience, we are going to do this to make the presenters are seem more like a friend (use peer to peer) as then they may be more inclined to listen or even interact with the show.

We will include jingles throughout our script, this is to make the show more recognisable to the audience. As our programme will be broadcasted between the hours of 3-6 we will schedule to including news information every 15 minutes, this is a convention of drive-time programmes as it keeps the audience involved with what is happening and also traffic updates so they can plan their trip accordingly. This is important as traffic may change which could effect the audiences journey.

Other content we will include in our script is when the music is played and for how long, this can help both the DJ and the editor as it allows us to manage our time throughout the show accordingly which is important to help the flow of the show. We have included talking points for out presenters as we want them the conversation to flow and not have any silences in the show, this is a convention of drive-time radio shows as we do not want the audience to get bored whilst listening. By including content such as phone-ins and competitions it allows the audience to interact more and makes our script and show more interesting for the audience

LO2: Legal and Ethical

When scripting for our radio program we have to ensure we stick to Ofcom regulations in order for our show to be able to air as if not it could be taken off.

Ofcom: 

Offensive Langauge on Radio:

• Protection of under 18s: 

As our programme is due to be broadcasted 3pm until 6pm it is a potential time when children may be listening, this is due to the timing schedules ofcom has set (6am-9am  3pm-7pm). As our programme is within these times we have to ensure we do don't use an offensive or defamatory words, if any offensive language is used it must be put in context and not direct. “Offensive language must not be broadcast when children are particularly likely to be listening, unless it is justified by the context”. When writing our script and recording we have not used any language which could be deemed offensive due to the timings our programme is on. This is important as if we did not follow this guideline then our programme may be forced onto a later time or even taken off air. 

As we will be playing music in our programme we have to monitor the language in the music we play. "Broadcasters should take particular care when broadcasting music tracks at times when children are particularly likely to be listening." This means any music we play on our programme has to be checked for offensive language and blurred/remixed to take this our, again this is due to the timing of our programme as children could possibly be listening which could cause distress. 

Our programme includes an celebrity interview, due to ofcom guidelines we have to monitor content in this interview, this is important as the celebrity could use offensive language which could distress the audience, due to the timing of this programme children may be listening. We need to ensure the celebrity guest is suitable for the target audience and will not cause offensive to the audience. To make sure our interview is within ofcom guidelines we have semi-scripted the interview and will brief the guest to not use offensive language or comments within the interview, this is important as if children are listening they may be influenced by their actions or language used by the celebrity. 

Throughout our radio programme we will not use sexualised or offensive themes/language, this is because it would not follow ofcoms guidelines and therefor could get our show taken off air.


Harm and Offence:

• Misleading material:

As part of our radio programme we need to include correct, non misleading content. "This rule is therefore designed to deal with content that materially misleads the audience so as to cause harm or offence". This is because if we  broadcast misleading content our viewers may be influenced and share this content, we could then be liable for sharing defamatory content which could have our radio programme taken off air. As well some of our listeners may be young which could be easily influenced. 

As we are creating a programme on a community radio station we can not use terms which may be seen as harmful or offensive to any group of people, this is because anybody can be listening due to the wide range of programmes available on Sheffield Live. Racist terms cannot be used as part of our programme as it is offensive and could cause distress to the auidence, if language/content on our programme consisted of racist terms it could be taken off air by ofcom. "broadcasters should be aware that the use of bad language directly coupled with holy names may have a particular impact on people with strongly held beliefs which goes beyond any offence that may be caused by the bad language itself." If racial or religious content is deemed discriminatory it can be taken off air by ofcom, we will avoid this by not including content which is not seen to be harmful and offensive. 


Fairness:

• Participation:

Our Radio programme does include a competition, because of this we need to ensure our programme complying with participation guidelines. This rule ensures that we have to let everyone participate in the competition as refusal can prevent the show from being broadcasted or be taken off air. 

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LO2: Treatment

Rad Radio Treatment 

Title:

Our show is called rad radio, this is because it is a chatty pop music programme aimed at teenagers and so this name will be an catchy fun name for our programme.

Medium:

We have decided to make a radio station which plays popular music aimed at an ABC1 audience and a both male and female audience. We have chosen to do this as there are not many radio stations that appeal to higher class teenage audience.

Proposed content:

Rad Radio will include the latest pop music, quiz’s, interviews, news and competitions, this content fits with our target audience and conventions of this type of program. As this is aimed at teenagers we want to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes. We want to also include interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we can promote their band to the local community. 

Running Order:

(The first 30 minutes running order) 

3:00 introductions 

3:03 Weather 

3:05 News 

3:07 Music

3:12 Presenters talking 

3:16 Music 

3:20 adverts 

3:23 Weather 

3:25 News 

3:27 Music

3:30 Presenters talking 

Scheduling:

Our programme is scheduled in drive time hours between the hours of 3pm – 6pm, this will target our audience as they will hopefully be finishing school/ university around this time and are most likely to be listening on their way home.

Target Audience:

we want to play pop/top hits music as it allows a wide audience, our audience will be ABC1 15-30 year-olds, We want a ABC1 audience as using sponsors such as CityTaxi and Fret magazine as they are local companies, this means they will need a disposable income in order to use these services. We will play music such as Rhianna and Drake as it is what the target audience is interested in, we have scheduled our programme in the drive-time as we think it is when our target audience is most likely to listen to the radio. 

Key Personnel:

As part of our radio programme we are using 2 presenters, this is because we want our show to be chatty and informal, this is important as it helps the audience connect with the show which could make them want to listen to the show. We also need sound editors when creating sound effects for the programme which are used to make it more interesting and entertain the audience more. 

Health & Safety:

In the recording studio it could be dangerous because of all the wires we'll have from the microphone, the recording system and the Mac computer, these will all be tripping hazards and the sound booth where it’s quite small if you do trip you're likely to hurt yourself. Sound levels are also important as if we accidentally have the sound really loud it could damage the hearing of anyone using the headphones or near  the speakers. We also need to look after the equipment as well as ourselves as it costs a lot and damage can easily be avoided in most situations.

Audio Assets:

Rad Radio will use assets taken from separate websites, we have looked on freesounds.com which use the creativecommons licence meaning we’re able to use the sounds and music for free on our show as it is royalty free. We also looked on Incompetech.com which uses the creativecommons licence also meaning we can use the music for free however none of the songs appealed to us so we’re just going to use songs from freesounds.com. We will also use loops on garage band to create some if the songs used in our radio programme this is also royalty free therefore no licencing will need to Be payed to use the loops and they are good quality so they will be useful to use in our broadcast.

Budget:

We’ll be getting the equipment hire and studio for free which takes a large amount off the budget, we get this for free as we’re members of UTC Sheffield and they’ll allow us to use the equipment for free. Licencing would cost a lot however we’re using royalty free music and sound effects meaning we’re aloud to use them for free. The songs we play we’ll need a licence for therefore this is really the only thing we have to pay for and it would be quite expensive. Another thing we would have to pay for is the singer Kaidawg to do the interview however he has agreed to do it for free.

Funding:

We will get most of our funding from advertisements as they will want to be advertised on our show therefore they are willing to pay us to broadcast their advertisements. Another thing we can use to get money is sponsorships as someone might want to sponsor a specific part of our show, an example would be a holiday company sponsoring the section of the show where we have a quiz where if they get all the questions right they win a holiday.