LO4 Evaluation of the script

Our script was created for our radio programme Rad Radio, the purpose of our radio show was to entertain, we have done this by basing our show around popular music aimed at our audience. we decided to aim our show at an ABC1 audience with both male and females, we have decided this as there are not many radio stations that appeal to higher class teenage audience which provided a gap in the market. Our show included the latest pop music, quiz’s, interviews, news and competitions, this content fitted with our target audience and conventions of this type of program. As this is aimed at teenagers we wanted to keep them up to date with the latest news and celebrity gossip as well as allowing them to compete in competitions to win prizes, which could have attracted more of an audience and money from phone-ins. We also included interviews from local artists/bands and people to get the view of the wide range of people living in Sheffield, by interviewing these we wanted promote their band to the local community.

The purpose when creating our script was to plan our the radio programme to refer to in the show and while editing, we formatted this like a DJ radio script as that is what our radio programme is. This is formatted like this as it is easy to read while on air, this shows both timings and schedule of things on the show. I feel our script fits the purpose of the brief due to both content and format. We have produced as suitable pre production document for this as the script planned out conversations, news updates and music coverage which needed to be used during production and added afterwards. This helped both the presenters, guests and editors when creating the radio product. This document worked along side other preproduction documents such as assets decision list, production plan and treatment, all of these work alongside each other to create the final product and helped the creation of the final product.

A strength of working in a group is that it allowed us all to share our ideas and come up with new content which would attract an audience, this is important as there are so man radio programmes and we needed the audience to want to continually listen to ours. While recording in a group it allowed at least one of use to be a director at each part of the shows, this gave a second opinion that content or effects in the show.

A strength of this script is that it is formatted well, this is important as the presenters have to refer to this while talking on the radio so it needs to be clear to read. This is also a strength as it makes our work look more professional by having the correct pre-production documents which will make our overall show more professional. Another strength of this is that the content we have included targets the audience well, our target audience is ABC1 teenagers, this targets them as we have included top hit music, celebrity interviews and competitions which keeps thee audience engaged.

A weakness of this is that we did not include specific timings to the programme, this could help with efficiency of the programme as the presenter know when to come in and out of dialogue and when to play music etc. this would be an improvement we could make as it would allow our programme to perform more professionally. Another thing to we could do to improve this is add in more content to do with celebrity gossip, as this would attract more of our target audience as this is what they are interested in.