LO2 Planning a script for a radio show (set brief)

Style: 

Our radio station has a live broadcast script. This means the station needs to be engaging, entertaining and needs to include all the relevant information. The genre of music we will play on this station is contemporary pop hits which have reached the top hits in the UK. This means the songs will be extremely popular amongst our audience and therefore they will enjoy our selection. Our target audience is ABC 1 students, therefore the radio station needs to be presented with high levels of energy, and humour that will keep this audience listening. In terms of advertising, the companies we will advertise will be local due to us being a local radio. We aim to include an advert or two which provide the audience with crucial information, such as a helpline if they are a victim of abuse or bullying. We will also aim to include more music than the average adult contemporary talk shows, due to the target audience being students who prefer the music. In terms of advertising, the companies we will advertise will be local due to us being a local radio. We want our friendly outgoing personalities and uplifting music will brighten the moods of our listeners. Our show is broadcasted from 3-6pm. This is because at this time people will be finishing up their work/day at school/college/uni and need an uplifting station to get them home, happy.

 Our radio station will include a variety of different things. With it being aimed towards students, there will be a lot of top pop hits played, compared to other radio stations. Matt will be the main presenter with added guests for brief interviews. These interviews will be kept brief because after a long day, and especially aimed at teenagers, they won't want to hear too much talking on the radio. To keep the audience interested and tuned in, we will also hold weekly competitions for our target audience, giving them the chance to win big! we've decided to make the grand prize a weekend get away at alton towers. This opportunity should also promote the radio and get more listeners. For runners up we will have smaller prizes such as gift cards for local shopping locations such as Meadowhall. Local weather updates will briefly be mentioned top inform the listeners of the weather conditions for the next 24 hours or so, and adverts will cover local companies and helplines for the listeners. 

Narrative: 

To begin the radio show, Matt will open it with a brief introduction of the radio show, including a jingle. This will then be followed up with a selection of contemporty pop hits from the charts. After this he will briefly talk about the day, including news updates and weather, followed by the chance to win scheme before 2 adverts are selected to be played. After this the jingle will be played again, followed by another selection of songs. This should roughly take an hour of the three required for the radio talk show. Matt will then introduce the celebrity guest, and have a brief interview of around 5-10 minutes. After this a couple more adverts and songs will be played. To finish the second hour off, Matt will select a caller for the chance to win scheme where they will answer some questions on air to try and win. Matt will finish this off with some more top hits. For the final hour Matt will give a brief news update and top the rest of the time up with adverts, songs and a brief talk at the end of the show. 

Genre:

Commercial pop/ adult contemporary. For example artists such as Calvin Harris, Justin Timberlake and Drake will be played during the show as they all have upbeat, fun songs in the top UK hits chart. This relates to the target audience as teenagers (more particularly students) tend to prefer pop to any other genre. 

The target audience is students and teenagers from the local area. This includes all the secondary schools and colleges around Sheffield, and the two universities, Hallam and the Uni of. This large selection of students covers both genres and any ethnicity. All of these students should be familiar with the mind map of sponsors shown above, as they relate to their age group . These companies will be advertised during our broadcast, which will entertain and attract potential listeners. 

Brief Interpretation: We've been asked to broadcast a radio station to a local audience, to target a specific group (preferably something that hasn't been done before). We've been asked to explore different radio stations for inspiration, and we have decided to create a chatty talk show targeting students.